WMD 2018: FrieslandCampina WAMCO, Health Specialists Raise a Glass to Goodness of Milk

From left, Specialized Nutrition Lead, FrieslandCampina WAMCO, Zatur Hassim; Lagos State Commissioner for Commerce, Industry and Cooperatives, Barr. Olayinka Oladunjoye; Associate Professor of Human Nutrition, University of Ibadan, Dr. Rasak Sanusi; Lagos State Commissioner for Water Infrastructure Development, Dr. Samuel Adejare; Corporate Affairs Director, FrieslandCampina WAMCO, Mrs. Ore Famurewa; President, Nutrition Society of Nigeria, Dr. Bartholomew Brai; and Lagos State Nutrition Officer, Mrs. Olubunmi Braheem at FrieslandCampina WAMCO’s World Milk Day celebration, June 1 in Lagos

On this year’s World Milk Day, FrieslandCampina WAMCO hosted an event to advocate the goodness of milk

In celebration of the World Milk Day, Nigeria’s leading dairy nutrition company, FrieslandCampina WAMCO, makers of Peak milk and Three Crowns milk hosted top government functionaries, health and nutrition specialists to an event themed ‘Raise a Glass’ advocating the goodness of milk, June 1 in Lagos.

Mrs Ore Famurewa, Corporate Affairs DirectorFriesland Campina WAMCO Nigeria, PLC giving the welcome address

At the event, specialists including the Associate Professor of Human Nutrition, University of Ibadan, Dr. Rasak Sanusi; the Lagos State Commissioner for Health, Dr. Olajide Idris, and the President, Nutrition Society of Nigeria, Dr. Bartholomew Brai, emphasized the importance of drinking milk daily for its health benefits. About 200 healthcare professionals – nurses, nutritionists, GPs, cardiologists, dieticians and geriatrics attended the event.                      .

Dr. Brai Bartholomew, President Nutrition society of Nigeria giving the goodwill speech at #milkofnaija HCP engagement in celebration of #worldmilkday

Also at the occasion were the Commissioner for Commerce, Industry and Cooperatives, Lagos State, Barr. Olayinka Oladunjoye; the Commissioner for Water Infrastructure Development, Dr. Samuel Adejare, and Lagos State Nutrition Officer, Mrs. Olubunmi Braheem.

Dignitaries engaging in the @3crownsmilk fitness moment at #milkofnaija ‘s HCP engagement in celebration of #worldmilkday

In her welcome address, the Corporate Affairs Director, FrieslandCampina WAMCO, Mrs. Ore Famurewa, representing the Managing Director, noted that FrieslandCampina WAMCO is using this year’s World Milk Day celebration to seek active cooperation with key government agencies and healthcare professionals to drive the agenda of dairy nutrition on the national platform.

Mrs. Olubunmi Braheem, Lagos State Nutrition Officer (representing Lagos StateCommissioner of Health) giving the goodwill speech

“Milk and dairy foods are nutrient-dense foods supplying energy and significant amounts of protein and micronutrients. The inclusion of dairy products adds diversity to plant-based diets and today, FrieslandCampina celebrates the World Milk Day in all 34 countries where we have offices, because at the heart of everything we do is one central purpose – nourishing by nature” Famurewa said.

Honorable Barrister (Mrs.) Olayinka Oladunjoye, Commissioner of Commerce, Industry and Cooperatives raise a glass to the milk of naija

Speaking at the occasion, Brai also affirmed that “Milk is a complete food. It supplies essential nutrients to the human body like carbohydrates, proteins, fats and micronutrients such as calcium, phosphorus, potassium, folic acid, and vitamins D, A and B12.”

Dignitaries raise their glasses to celebrate World milk day

According to Sanusi, “When added to our daily diet, milk improves the quality and diversity of our diet. Whatever it is we eat, it is very possible and advisable that we include milk.”

Peak milk officials raise their glasses to celebrate World milk day

Everyone at the event rose to the thrill of a surprise Three Crowns fitness session which was designed to encourage keeping an overall healthy lifestyle. Led by a trainer, they all exercised their limbs to dance beats.

Brand presentation by – National Medical Detailing Manager, Ifeoluwa Obafemi

Part of the event highlights were prize winning activities like the impromptu PeCaDoMo (acronym for ‘Peak Can Do More’) competition with participants preparing various recipes using Peak milk and the Peak and Three Crowns milk quiz.

HealthCare practitioners engaging in the smoothie competition (Team Vitamin A)

The World Milk Day was established 18 years ago by the Food and Agricultural Organisation of the United Nations to highlight globally, the essential nutrients in milk.

HealthCare practitioners engaging in the smoothie competition (Team Chlorine)
HealthCare practitioners engaging in the smoothie competition (Team Iron)
HealthCare practitioners engaging in the smoothie competition (Team Protein)
HealthCare practitioners engaging in the smoothie competition (Team DHA – The winning team)
HealthCare practitioners engaging in the smoothie competition (Team Iron)
Team carbohydrate presenting their smoothie
June celebrants posing with the cake
L-R: Mrs Maureen Ifada, Marketing Manager (Peak Milk) Friesland Campina WAMCO Nigeria Plc, Dr. Brai Bartholomew, President Nutrition society of Nigeria, Mrs Ore Famurewa, Corporate Affairs Director, Friesland Campina Wamco Nigeria Plc, Honorable Barrister (Mrs.) Olayinka Oladunjoye, Commissioner of Commerce, Industry and Cooperatives, Hon. Dr. Samuel Adejare, Commissioner of Waterfront Infrastructure Development and Zatur Hassim, Specialized Nutrition Lead, FRIESLAND CAMPINA WAMCO Nigeria Plc
Zatur Hassim, Specialized Nutrition Lead, FRIESLAND CAMPINA WAMCO Nigeria Plc, giving her speech

 

L-R: Mrs Maureen Ifada, Marketing Manager (Peak Milk) Friesland Campina WAMCO Nigeria Plc, Dr. Brai Bartholomew, President Nutrition society of Nigeria, Mrs Ore Famurewa, Corporate Affairs Director, Friesland Campina Wamco Nigeria Plc, Honorable Barrister (Mrs.) Olayinka Oladunjoye, Commissioner of Commerce, Industry and Cooperatives, Hon. Dr. Samuel Adejare, Commissioner of Waterfront Infrastructure Development and Zatur Hassim, Specialized Nutrition Lead, FRIESLAND CAMPINA WAMCO Nigeria Plc
L-R: Dr R.A Sanusi, Associate Prof, Dept. of Human Nutrition, Univeristy of Ibadan, DrBrai Bartholomew, President Nutrition society of Nigeria, Mrs Ore Famurewa, Corporate Affairs Director, Friesland Campina Wamco Nigeria, Honorable Barrister (Mrs.) Olayinka Oladunjoye, Commissioner of Commerce, Industry and Cooperatives and Hon. Dr. Samuel Adejare, Commissioner of Waterfront Infrastructure Development

FrieslandCampina WAMCO Nigeria PLC has been a necessary part of most Nigerian homes since 1954 through its iconic brand Peak Milk. The Company is a multinational manufacturing company and an affiliate of Royal FrieslandCampina of The Netherlands, one of the largest dairy cooperative in the world. They are the makers of Peak, Three Crowns and Friso brands of milk in Nigeria. Over the years, FrieslandCampina WAMCO has maintained leadership of the Evaporated milk market with its Peak brand. Guided by an inspiring mission, Nourishing Nigeria with quality dairy nutrition, they are unwavering in the provision of quality, nutritious milk products to Nigerians.

 

To further increase its local content and support Federal Government’s initiative to grow the Agriculture sector, FrieslandCampina WAMCO pioneered the Dairy Development Programme (DDP) in August 2010. The Dairy Development Programme (DDP), is an inclusive business model with an array of community activities that encourage local economic development in milk production to meet the needs of consumers, farmers, local communities, the government, and the company’s business. This has helped the company to develop new institutional capacities, policies and practices that benefit pastoralists, small-holder farmers and the country as a whole.

Under the DDP, they actively share their long-established knowledge in the field of dairy farming.

“Through our knowledge-sharing, training courses, exchange programmes and the establishment of local milk collection systems, the Dairy Development Programme has already supported over 1700 local dairy farmers (including 900 women). The DDP, supports farmers to expand their investment opportunities as the milk collected from the dairy farmers is used in the local manufacturing of Peak evaporated milk,” the company stated

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