Greenlight Initiative Signs MoU with Peace Mass Transit on a Research to Improve Road Safety in Nigeria
Chief Sam Maduka Onyishi, CEO of Peace Mass Transit on behalf of the transport company at a meeting with Simon Obi and Otuto Amarauche Chukwu both of Greenlight Initiative, decided to align and foster effective delivery of service.
Greenlight Initiative is a non-profit organization focused on road safety and environmental preservation. Peace Mass Transit on the otehr hand started operations in 1995 and is one of Nigeria’s leading companies in commuter services.
The MoU signed by both organizations is expected to enhance safety of travelers. The duo will be organizing sensitization activities as well as researches which will be geared toward better traveling experience in the country.
One of such activities is to carry out a research project in collaboration with established researchers from Georgetown University, Washington DC under the Georgetown University Initiative on Innovation, Development and Evaluation.
The project in Nigeria will be tagged #TALKAM, and in addition to the major research component, will also include radio campaigns, billboards and social media campaigns with continuous monitoring and evaluation.